More and more often, job seekers are turning to social media to search for global career opportunities. According to the Kelly Global Workforce Index, an annual survey from workforce solutions firm Kelly Services, employees are increasingly using social media to network and find potential job opportunities.
Roughly 21,000 people were surveyed from a variety of countries across the Americas, including the United States, Canada, Mexico and Brazil. Here are the primary results of the report:
Two in five respondents, or about 41 percent, said they were contacted about an employment position through social media during the last year.
Fourteen percent of those surveyed said they actually secured a job through social media during the last year.
Thirty-nine percent are now more inclined to search for jobs through social media than other more traditional methods, such as newspaper ads and online job boards.
How this impacts employers
Because an increasing number of job seekers are utilizing social media, employers hoping to capture the attention of the most candidates should take advantage of this form of communication. Fortunately, social media can be a great way for companies to make sure a candidate is the right fit. It allows them to connect with job seekers on a closer level and also utilize resources such as online surveys. Ideally, this will help prevent a candidate from getting three months into the job and realizing it isn’t the right fit.
“Social media is rapidly revolutionizing the recruitment process because it broadens the access to an enormous pool of candidates,” said Michael Webster, executive vice president of the Americas region for Kelly Services. “We are also seeing the impact access to ‘smart’ technology has on retention, as the work and personal lives of today’s employees is more commonly blended together. Suddenly employees have the flexibility to engage socially or accomplish work tasks at any given time.”
The Kelly Global Workforce Index found that personal technology plays a significant role in the workplace for many job seekers. More than one-third (35 percent) said the use of personal devices such as smartphones and laptops at work is either “important” or “very important.”
“Employees are more social and more flexible in the way they engage with trusted friends and work colleagues on social media, and, increasingly, they expect to have access to technology in the workplace to enable that,” Webster added.
Results by region
Brazil stood out among the other countries in the Kelly Global Workforce Index results. According to the report, social media and employment are heavily interconnected in the South American nation. In fact, about three-quarters (74 percent) of respondents from Brazil said they were contacted on social media about an employment opportunity during the last year. Furthermore, 44 percent of those surveyed in Brazil reported that they secured a job through social media in the last year. In comparison, this number was only 25 percent in Mexico, 14 percent in Canada and 11 percent in the United States.
Mexico ranked second with regard to people being contacted about jobs via social media. According to the survey, about half (48 percent) of those surveyed in Mexico were contacted, compared to 39 percent in both Canada and the United States.
Kelly Services also found that these results were not skewed heavily to a particular generation, even though one might expect Generation Y to be the most active on social media. For example, of those who secured a job through social media in the last year, 18 percent were Generation Y, 14 percent were Generation X and 12 percent were baby boomers. In this way, the results were not very disparate between age groups.
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